The National Trust is the iconic national guardian of coastline, countryside, woodland and three hundred and fifty historic houses and gardens. The National Trust Fragrance and Toiletries Collection with its four distinct ranges and eye-catching, on trend packaging was developed by the Icon Partnership and launched in National Trust shops and independent distribution in May 2011 with quality PR mentions in high circulation magazines titles. Ikon Perfume Ltd holds the exclusive license to produce toiletries for the Trust and can tailor products, programmes and gifts for any retailer who would like an exclusive element within this brand.