A leading, innovative independent full service brand development and distribution company, dedicated to supporting brands seeking to enter the global fragrance and toiletries market.


Our Brand Portfolio

Our impressive, successful brand portfolio to date comprises of the development of fragrances for the global clothing company Superdry, a celebrity fragrance for the Sugababes, the renowned London florist – Jane Packer; a toiletries range for the National Trust and our latest premium fragrance developed for the upmarket, world renowned Savile Row Company. This sophisticated fragrance truly completes the iconic, modern, gentleman’s wardrobe.

Icon Partnership are specialists in the creation, development and global distribution of premium fragrances having traded in 18 countries globally across Asia, Europe, South America, the Far East, the Middle East and Australia.


There is magic in what we do
Creative & Design


Product Development




Marketing & PR







Previous retailers we have dealt with


There is magic in what we do

David Strickley
CEO & Founder

David is highly experienced in the cosmetics, fragrance and toiletries industry working for industry giants Cussons, L’Oréal, Yves Saint Laurent and Estee Lauder.

He has held a number of senior roles such as General Manager for Pierre Fabre Dermo Cosmetique, Sales Director for the Estee Lauder Companies, National Sales Manager for Yves Saint Laurent and Regional Sales & Marketing Manager for L’Oréal.

David has been involved at a senior level in launching significant brands into the marketplace such as Polo Ralph Lauren, DKNY, Tommy Hilfiger Fragrances and Crème de la Mer skincare, which became the number one premium brand in the UK. During his time at Pierre Fabre Dermo Cosmétique, he launched the Avène skincare range.

Icon Partnership

In 2010, David decided to use his experience and passion in the fragrance & toiletries market and he created a full design, distribution company dedicated to creating and supporting fragrance and toiletry brands. 

The company announced its arrival in style to the industry with the appearance of the girlband, Sugababes, at the COPRA (Cosmetics & Perfumery Retail Association) Ball, and the launch of its very first celebrity fragrance range. 

The company has gone from strength to strength trading with companies both in the UK and globally. Thanks to David’s vision, the Icon Partnership continues to be approached by Premium brands and is now recognised as a major player in the industry.


We put our people first

David Strickley
CEO & Founder

Entrepreneur, CEO & Designer of fragrances and toiletry products. Expert in premium fragrances, cosmetics and hair care as well as brand/business development, UK and International growth. Experienced Nose, passionate about everything fragrance.

Training Director

Using her unique insight into the world of fragrance and a wealth of knowledge and experience, having previously worked at John Lewis, Harrods, Chanel and Ralph Lauren at a senior management level.  Hazel manages the training team, developing and providing bespoke training programmes to ensure that everyone grows to love fragrance as much as she does.


Marketing Director & Head of Logistics

Having been with Icon Partnership from the beginning, Amanda strives to ensure all our brands are designed, developed and successfully launched into the market place. Her mission is to create beautiful, premium products, and ensure that each brand has its own unique marketing strategy.

Customer Service

Nicky is the first point of contact for Icon Partnership and is pleased to assist with all enquiries.


If you have an enquiry or would like to get in touch, please find our contact details below or use the form on the right.

  • 2 Town Farm Court, Oakley, Bedford, MK43 7SW

  • 01234 822338

  • nickyt@iconpartnership.co.uk

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google