SUPERDRY FRAGRANCE
Superdry, the iconic UK fashion brand launched in 2003, after an inspirational trip to Tokyo and aims to create ‘future classic’ garments inspired by fusing iconic vintage Americana and high impact Japanese graphic imagery with a British twist. Icon Partnership has created two men’s fragrance collections with Superdry which both launched in 2011 and one women’s fragrance collection into Superdry stores and other retailers.
With custom built, merchandising units, in store fragrance consultants and wide spread quality PR, this brand successfully transitioned into the highly competitive field of premium fragrance.
