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ICON Partnership

Savile Row Heritage

From master tailors to perfumers.

The Savile Row Heritage fragrance and grooming range for men took The Savile Row Company London from master tailors to perfumers, creating a luxury range befitting of the Savile Row name.

The brand

For over 200 years Savile Row has been creating luxury tailoring, serving the rich and famous. More than just a street, Savile Row is a living British institution, where tradition meets innovation.

Category
Premium Tailoring
Created
Men's fragrance and grooming range

Savile Row Heritage is designed to reflect the tradition and values of this iconic suiting street, with a men's fragrance offering the finest luxury every day.

This collection takes Savile Row Company, a third-generation family business steeped in the tradition of tailoring fine clothing and accessories for men, from master tailors to perfumers, and provides the finishing touch to every gentleman's attire.

The work

The full Savile Row Heritage line-up: eau de toilette in two sizes, three smaller flacons, beard oil and body wash
The Savile Row Heritage eau de toilette in both sizes, photographed on black with nutmeg and pink peppercorns
Savile Row Heritage eau de toilette spray for men, 100ml, with its carton
Savile Row Heritage eau de toilette spray for men, 50ml, with its carton
Savile Row Heritage hair and body wash for men, 500ml

Your brand next

Take your brand into fragrance.

ICON has taken houses from outside the category into fragrance and grooming, and all the way to market.