After 3 years buying experience in Harrods Cosmetic and Fragrances Departments, Emily became a Brand Manager for Revlon Cosmetics. Later during her 7 years as Marketing Director at the Estee Lauder Companies, Emily was responsible for all advertising, creative and product strategies, managing successful launches from Donna Karan, DKNY, Tommy Hilfiger, Aramis, Michael Kors and Missoni. She established Lab Series Skincare for Men as the number one premium skincare range for men and launched the Beauty Bank portfolio and established Tri-Aktiline as a best selling skincare product in Boots. Emily has developed a prestigious web site, often quoted as the model for all future fragrance industry transactional websites.