Superdry, the iconic UK fashion brand launched in 2003, after an inspirational trip to Tokyo and aims to create ‘future classic’ garments inspired by fusing iconic vintage Americana and high impact Japanese graphic imagery with a British twist. Ikon Perfume Ltd has created two men’s fragrance collections with Superdry which both launched in 2011 and one women’s fragrance collection which launched in 2012 into Superdry stores, Harrods, Selfridges, House of Fraser, Debenhams and Boots. With custom built, industry first merchandising units, in store fragrance consultants and wide spread quality PR, this brand has successfully transitioned into the highly competitive field of premium fragrance.